Looking for the best CRM software for your Philippine business in 2026? With dozens of options available—from global giants like Salesforce to local-friendly platforms like Kintone—choosing the right CRM can be overwhelming.
We've analyzed 15 leading CRM platforms based on features, pricing, ease of use, local support, and suitability for Philippine businesses. Whether you're a startup in Makati, a manufacturing company in Laguna, or an enterprise in BGC, this guide will help you find the perfect CRM.
📋 Table of Contents
- Quick Comparison Table
- Kintone - Best for Customizable No-Code Apps
- Salesforce - Best for Large Enterprises
- HubSpot CRM - Best Free CRM
- Zoho CRM - Best Budget Option
- Pipedrive - Best for Sales Teams
- Freshsales - Best for Growing SMEs
- Monday.com - Best for Project-Focused Teams
- Airtable - Best for Simple Databases
- Bitrix24 - Best All-in-One Solution
- Odoo - Best Open-Source ERP/CRM
- How to Choose the Right CRM
- Frequently Asked Questions
Quick Comparison Table
Here's a side-by-side comparison of the top 10 CRM platforms for Philippine businesses:
| CRM | Best For | Starting Price | Free Plan | Local Support | No-Code |
|---|---|---|---|---|---|
| Kintone | Custom apps & workflows | ~₱1,500/user/mo | 30-day trial | ✓ Yes (Edamame) | ✓ |
| Salesforce | Large enterprises | ~₱1,500/user/mo | 14-day trial | ✓ Yes | ✗ |
| HubSpot | Startups & marketing | Free | ✓ Yes | ✗ No | ✓ |
| Zoho CRM | Budget-conscious SMEs | ~₱800/user/mo | ✓ Yes (3 users) | ✓ Partner | ✓ |
| Pipedrive | Sales-focused teams | ~₱900/user/mo | 14-day trial | ✗ No | ✓ |
| Freshsales | Growing SMEs | Free | ✓ Yes | ✗ No | ✓ |
| Monday.com | Project management | ~₱600/user/mo | ✓ Yes (2 users) | ✗ No | ✓ |
| Airtable | Simple databases | Free | ✓ Yes | ✗ No | ✓ |
| Bitrix24 | All-in-one teams | Free | ✓ Yes | ✗ No | ✓ |
| Odoo | Open-source ERP | Free (1 app) | ✓ Limited | ✓ Partners | ✗ Code needed |
1. Kintone - Best for Customizable No-Code Business Apps
1 Kintone
🏆 Editor's ChoiceKintone is a no-code platform from Cybozu (Japan's #1 groupware company) that lets you build custom business applications without programming. Unlike traditional CRMs, Kintone adapts to your exact workflows—not the other way around.
✓ Pros
- Unlimited records (no data caps)
- Build any app type, not just CRM
- True workflow automation built-in
- JavaScript customization for advanced needs
- Local Philippine support (English, Filipino, Japanese)
- AI-powered app builder (Kintone AI Lab)
- Enterprise security (SOC 2, ISO 27001)
- Mobile apps included
✗ Cons
- Learning curve for advanced features
- Less known than Salesforce globally
- Requires setup (not pre-built CRM)
Why We Recommend Kintone: Unlike rigid CRM systems, Kintone lets you build exactly what your business needs—CRM, inventory, HR, projects, and more—all in one platform. With a dedicated Philippine partner (Edamame Inc., 2024 Global Partner of the Year), you get local support that understands Filipino business processes.
2. Salesforce - Best for Large Enterprises
2 Salesforce
Salesforce is the world's largest CRM platform, offering comprehensive sales, marketing, and service cloud solutions. It's the go-to choice for large enterprises with complex requirements and big budgets.
✓ Pros
- Industry leader with proven track record
- Extensive ecosystem and integrations
- Advanced analytics and AI (Einstein)
- Scalable for any company size
✗ Cons
- Expensive (costs add up quickly)
- Steep learning curve
- Often requires admin or consultant
- Complex setup and customization
3. HubSpot CRM - Best Free CRM for Startups
3 HubSpot CRM
HubSpot CRM offers a generous free tier that's genuinely useful for small teams. It's particularly strong for inbound marketing and content-driven businesses.
✓ Pros
- Truly free CRM with useful features
- Excellent marketing automation
- Easy to use interface
- Great educational resources
✗ Cons
- Gets expensive at scale
- Limited customization on free plan
- No local Philippine support
- Marketing Hub required for full power
4. Zoho CRM - Best Budget-Friendly Option
4 Zoho CRM
Zoho CRM offers excellent value for money with a comprehensive feature set at affordable prices. It's part of the larger Zoho ecosystem with 40+ integrated apps.
✓ Pros
- Very affordable pricing
- 40+ Zoho apps integrate seamlessly
- Good automation features
- AI assistant (Zia)
✗ Cons
- Interface feels dated
- Support can be slow
- Some features locked to higher tiers
- Learning curve for advanced features
How to Choose the Right CRM for Your Philippine Business
When selecting a CRM, consider these factors:
1. Company Size & Growth Plans
- Startups (1-10 employees): HubSpot Free, Zoho Free, or Freshsales
- SMEs (10-100 employees): Kintone, Zoho, or Pipedrive
- Enterprises (100+ employees): Kintone, Salesforce, or Microsoft Dynamics
2. Industry Requirements
- Manufacturing: Kintone (production tracking, QC, inventory)
- Real Estate: Zoho CRM or Kintone (listings, leads, contracts)
- BPO/Call Centers: Salesforce or Kintone (ticketing, SLAs)
- Retail: HubSpot or Zoho (e-commerce integration)
3. Budget Considerations
- Free: HubSpot, Zoho (3 users), Bitrix24
- Under ₱1,000/user: Zoho, Monday.com, Pipedrive
- ₱1,000-3,000/user: Kintone, Freshsales Professional
- Enterprise (₱3,000+/user): Salesforce, Microsoft Dynamics
4. Local Support Importance
If you need local support in Filipino, English, or Japanese, prioritize:
- Kintone (Edamame Inc. - Philippine partner)
- Salesforce (Official presence)
- Zoho (Via local partners like Devtac)
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Schedule Free Demo →Frequently Asked Questions
What is the best CRM for small business in Philippines?
For small businesses, we recommend starting with HubSpot Free if you have zero budget, or Kintone if you want a customizable platform that grows with your business. Zoho CRM is another solid budget option.
How much does CRM software cost in the Philippines?
CRM pricing ranges from free (HubSpot, Zoho limited) to ₱5,000+/user/month for enterprise solutions. Most mid-range CRMs like Kintone cost ₱1,500-3,000/user/month. Always factor in implementation, training, and customization costs.
Which CRM has local support in the Philippines?
Kintone (through Edamame Inc.) offers the most comprehensive local support with English, Filipino, and Japanese language options. Salesforce and Zoho also have local partners or presence.
Can I switch from Excel to CRM?
Yes! Most CRMs allow you to import Excel data. Kintone is particularly good for Excel migration because it can replicate your spreadsheet structure while adding automation, mobile access, and multi-user capabilities.
Is Salesforce worth it for Philippine SMEs?
Salesforce is powerful but often overkill for SMEs. The total cost of ownership (licenses + customization + admin) can be prohibitive. Consider Kintone or Zoho for similar capabilities at lower cost.