Looking for the best CRM software for your Philippine business in 2026? With dozens of options available—from global giants like Salesforce to local-friendly platforms like Kintone—choosing the right CRM can be overwhelming.
We've analyzed 15 leading CRM platforms based on features, pricing, ease of use, local support, and suitability for Philippine businesses. Whether you're a startup in Makati, a manufacturing company in Laguna, or an enterprise in BGC, this guide will help you find the perfect CRM. For more details, see our guide to real Salesforce pricing in pesos.
Here's a side-by-side comparison of the top 10 CRM platforms for Philippine businesses:
| CRM | Best For | Starting Price | Free Plan | Local Support | No-Code |
|---|---|---|---|---|---|
| Kintone | Custom apps & workflows | ~₱1,500/user/mo | 30-day trial | ✓ Yes (Edamame) | ✓ |
| Salesforce | Large enterprises | ~₱1,500/user/mo | 14-day trial | ✓ Yes | ✗ |
| HubSpot | Startups & marketing | Free | ✓ Yes | ✗ No | ✓ |
| Zoho CRM | Budget-conscious SMEs | ~₱800/user/mo | ✓ Yes (3 users) | ✓ Partner | ✓ |
| Pipedrive | Sales-focused teams | ~₱900/user/mo | 14-day trial | ✗ No | ✓ |
| Freshsales | Growing SMEs | Free | ✓ Yes | ✗ No | ✓ |
| Monday.com | Project management | ~₱600/user/mo | ✓ Yes (2 users) | ✗ No | ✓ |
| Airtable | Simple databases | Free | ✓ Yes | ✗ No | ✓ |
| Bitrix24 | All-in-one teams | Free | ✓ Yes | ✗ No | ✓ |
| Odoo | Open-source ERP | Free (1 app) | ✓ Limited | ✓ Partners | ✗ Code needed |
Kintone is a no-code platform from Cybozu (Japan's #1 groupware company) that lets you build custom business applications without programming. Unlike traditional CRMs, Kintone adapts to your exact workflows—not the other way around. For more details, see our guide to building a custom CRM tailored to your business.
Why We Recommend Kintone: Unlike rigid CRM systems, Kintone lets you build exactly what your business needs—CRM, inventory, HR, projects, and more—all in one platform. With a dedicated Philippine partner (edamame, 2024 Global Partner of the Year), you get local support that understands Filipino business processes. Learn more about why edamame is the #1 Kintone partner in the Philippines.
Salesforce is the world's largest CRM platform, offering comprehensive sales, marketing, and service cloud solutions. It's the go-to choice for large enterprises with complex requirements and big budgets.
HubSpot CRM offers a generous free tier that's genuinely useful for small teams. It's particularly strong for inbound marketing and content-driven businesses. For more details, see our guide to Kintone vs HubSpot comparison.
Zoho CRM offers excellent value for money with a comprehensive feature set at affordable prices. It's part of the larger Zoho ecosystem with 40+ integrated apps.
When selecting a CRM, consider these factors:
If you need local support in Filipino, English, or Japanese, prioritize:
For small businesses, we recommend starting with HubSpot Free if you have zero budget, or Kintone if you want a customizable platform that grows with your business. Zoho CRM is another solid budget option.
CRM pricing ranges from free (HubSpot, Zoho limited) to ₱5,000+/user/month for enterprise solutions. Most mid-range CRMs like Kintone cost from ₱1,000/user/month. Always factor in implementation, training, and customization costs.
Kintone (through edamame) offers the most comprehensive local support with English, Filipino, and Japanese language options. Salesforce and Zoho also have local partners or presence.
Yes! Most CRMs allow you to import Excel data. Kintone is particularly good for Excel migration because it can replicate your spreadsheet structure while adding automation, mobile access, and multi-user capabilities.
Salesforce is powerful but often overkill for SMEs. The total cost of ownership (licenses + customization + admin) can be prohibitive. Consider Kintone or Zoho for similar capabilities at lower cost.